Build practical confidence in digital marketing through structured learning, guided exercises and a portfolio project. Work through clear milestones, document your progress and receive feedback before the final review.
What you will learn
Explain audience, brand & campaign brief.
Apply content and search foundations in a bounded task.
Build and present an audience-led campaign plan and content calendar.
Maintain a reflective log and respond to feedback.
YOUR LEARNING PATH
Programme curriculum
MODULE 01Audience, brand & campaign brief
Learning focus: Audience, brand & campaign brief. Read the guide, complete the practice activity and record your evidence. Your trainer can add video sessions and additional resources to this module.
MODULE 02Content and search foundations
Learning focus: Content and search foundations. Read the guide, complete the practice activity and record your evidence. Your trainer can add video sessions and additional resources to this module.
MODULE 03Channel selection & budget planning
Learning focus: Channel selection & budget planning. Read the guide, complete the practice activity and record your evidence. Your trainer can add video sessions and additional resources to this module.
MODULE 04Measurement & campaign presentation
Learning focus: Measurement & campaign presentation. Read the guide, complete the practice activity and record your evidence. Your trainer can add video sessions and additional resources to this module.
Who can apply?
Students and early-career learners with computer and internet access. Confirm academic-credit acceptance with your institution before enrolling.
Skills covered
Audience, brand, Content and search foundations, Channel selection
Teaching language
English & Hindi
How completion works
Complete required lessons, submit your project for review and pass the required assessments. The programme's attendance requirement also applies. Payment alone does not earn a completion certificate.
